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Rewards and Addiction

Jul 31, 2016

Reward the behaviour you want - but how you reward affects how long the behaviour persists. Random rewards are the most effective, the person keeps up the behaviour in the hope a reward will be forthcoming.

Rewards have long been the hook in Marketing. Now, the introduction of gaming into many apps has made them  increasingly addictive.

How do you use rewards? Check out the whole article here


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Sep 26, 2026

Thinking about Book Week 2027?

Didn't get the week or day you wanted for Book Week 2026? Booking enquiries are open for some of our 2027 Book Week shows.

These shows are incursions and variously tour to all states and ACT. It's a great idea to book now.

Image: The Tale of Digital Daisy, available live in WA, SA, Vic, NSW, ACT, Ql

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Sep 25, 2026

Last Day Term 3 for ACT, NSW, WA, SA

Only Tassie keeps going until October 2!

Happy holidays everyone. And it's a public holiday today for all Victorians because it's the day before the AFL Grand Final.

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Sep 24, 2026

Christmas Shows - Eastern States

If you haven't already booked a show to celebrate the end of the year, hurry to get your preferred date.

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